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An award-winning creative talent Alex Lyman has served as Vice President & Creative Director at Publicis Hal Riney. Previously he worked at Goodby Silverstein & Partners as an Associate Creative Director helping drive creative on Adobe and HP. Before Goodby, Lyman worked on Xbox and Nike at AKQA.

Lyman’s career includes wins in nearly every top international creative award show.

Honors & Awards
• Cannes Lion - Integrated Grand Prix
• Cyber Lion - Silver
• Grandy Award
• One Show - Gold
• One Show - Bronze
• Art Directors Club - Distinctive Merit (Microsite)
• MI6 - gold award for Outstanding Overall Marketing Campaign, Most Clickable Website, Best Directing
• MI6 - silver award for Best Online Advertising Campaign and Best Use of Special Features
• FWA Site of the Month
• FWA Site of the day

SF Collective - Founder & Creative Director
Publicis - Past
Goodby, Silverstein & Partners - Past
AKQA - Past
Grant, Scott & Hurley - Past
Studio Red (Rockwell Group) - Past
Rockwell Group - Past
Worked with Leo Burnett Detroit and Dino Spadavecchia/Napper Tandy to produce print, tv, interactive, radio campaign launch for the 2014 GMC Sierra.

Art Direction - Design: Alex Lyman
Copywriter: Alex Flint
Photographer: Terry Heffernen
3D: Serial Cut










Worked directly with Specialized Bikes to concept and develop a Specialized water bottle app for people to truly understand and interact with their technology around water bottles.

Creative Direction - Art Direction - Design: Alex Lyman

Concepted and executed a new brand position for the relaunch of the Jawbone brand Jambox. We looked at one of the most defineable attributes of the Jambox the startup icon and ring and created a position statement/consumer facing line that showed all of the different experiences one could use the Jambox for.

____ Starts with Jambox

Creative Direction - Art Direction - Design: Alex Lyman
Design: Gong Liu, Jes Voight

Web Film

TurnTable V10 from Alex Lyman on Vimeo.


Gaming v04 from Alex Lyman on Vimeo.



We also wanted to promote the Jambox in subtle ways. We proposed to skin the Tumblr music player with a small icon of the Jambox. We would partner with certain underground music artists.







Broadcast TV for HP's new line of ePrint printers.

Director: Dante Ariola

HP:TVC "Islands" from Alex Lyman on Vimeo.



What started out as a client request for simple online demo video's turned into a 1.4 million dollar TV shoot that ran in North America and EMEA.

Concept - Creative Direction - Art Direction - Design: Alex Lyman
Director: Ne-O

HP:TVC Catch :30 from Alex Lyman on Vimeo.





HP:TVC Backpacker :30 from Alex Lyman on Vimeo.